Software for Marketing

Brick Street Software makes world class marketing software products that deepen customer relationships, decrease costs, and increase total relationship value. Our products were acquired from KANA Software in 2008 and have been in production at large and medium enterprises for 10 years.

Connect is a high-volume platform for proactive customer notifications. It is used by organizations that need to communicate with millions of customers for e-billing, e-marketing, and transactional messaging applications.

Enterprise Marketing Automation or EMA, is a workflow-driven solution for managing complex customer-facing marketing programs. It is used by organizations to automate one-to-one marketing, lead management for complex sales cycles, and customer relationships to maximize lifetime customer value.


Brick Street Software Announces Enterprise Marketing Automation 7.5

Submitted by admin on Tue, 10/05/2010 - 13:33

Marketing Engine for Cloud-Based Mashup Applications

BOSTON, MA, September 30, 2010 — Brick Street Software introduced Enterprise Marketing Automation (EMA) version 7.5. In EMA, users draw their customer-facing marketing processes, and EMA executes them automatically, for true automated one-to-one marketing.
EMA 7.5 extends this best-of-breed functionality with the following features and enhancements:

  • Mobile Marketing: Multi-channel inbound support allows customers to respond to campaigns anywhere, anytime, using any kind of mobile device.
  • Loyalty Programs: Define and manage customer loyalty programs automatically.
  • Email Deliverability: Support for signed email and third party deliverability management services.

Connect 10 R3 Generally Available

Submitted by admin on Wed, 02/24/2010 - 17:47

Connect 10R3 is now generally available.

Connect 10R3 enhances the best-of-breed outbound marketing application with Connect Web: a new inbound web survey module.