Marketing Engine for Cloud-Based Mashup Applications

BOSTON, MA, September 30, 2010 — Brick Street Software introduced Enterprise Marketing Automation (EMA) version 7.5. In EMA, users draw their customer-facing marketing processes, and EMA executes them automatically, for true automated one-to-one marketing.
EMA 7.5 extends this best-of-breed functionality with the following features and enhancements:

• Mobile Marketing: Multi-channel inbound support allows customers to respond to campaigns anywhere, anytime, using any kind of mobile device.
• Loyalty Programs: Define and manage customer loyalty programs automatically.
• Email Deliverability: Support for signed email and third party deliverability management services.

Connect 10R3 is now generally available.

Connect 10R3 enhances the best-of-breed outbound marketing application with Connect Web: a new inbound web survey module.

TORONTO, June 30 /PRNewswire/ -- Brick Street Software announced that it has signed a reseller agreement with KANA Software, a Silicon Valley-based leader in multi-channel customer service solutions. Under this agreement, Brick Street will resell KANA's software products, and provide support, integration, and professional services for the complete KANA product line. This agreement is effective immediately in all European and Asia/Pacific countries including Japan.

Connect 10 R2 is now generally available. Developed in collaboration with our customers, Connect 10 R2 contains the following new features:

• Enhanced support for SMS marketing campaigns and event-triggered messages. Connect 10 R2 implements full support for SMPP 3.4 long messages and an expanded set of character encodings, allowing SMS messages with over 140 characters and containing rich text and images.
• Dynamic, Personalized Attachments. Connect 10 R2 now allows any number of personalized attachments to be included in email messages.
  

The EMA 7.3.2 is now available to customers with current maintenance contracts. This release maintains feature parity with KMA 7.3.1 but has been updated to support Java 5, Oracle 10G R2, Microsoft SQL 2005, WebSphere 6.1, Weblogic 10, and JBoss 4.2.

Please contact Brick Street Software Support for instructions on how to obtain the release. More information on the release is available on the password-protected part of the web site.